Mephisto CEO Logan Bird dives into the details with Modern Retail on where Mephisto is headed.
"Mephisto, a premium footwear brand based in France, started the year with a major change at its growing U.S. business.
Effective in February, the brand — now in its 61st year — appointed Logan Bird, the company’s vp of omnichannel sales, as its next U.S. CEO and president. Longtime CEO Rusty Hall retired after six years in the role and 50 years working in the footwear industry. Prior to coming to Mephisto, Bird held senior roles at Lands’ End — where he was head of strategic partnerships and head of Japan — and Zappos.
Bird’s promotion comes at a major time of growth for Mephisto’s business across the Atlantic. Mephisto has factories in France and Portugal but sells products in more than 80 countries, and it generates some 80% of its sales from exports, per its website. Its U.S. business saw more than 50% growth in its customer file last year, fueled by demand for women’s sandals and “Iconics” silhouettes like Match, Rainbow and Helen. Sales of Mephisto’s women’s premium sandals over $250 are up more than 15% year over year, the company told Modern Retail...[Read More]
